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Interactive Agency Solution
Use Topica’s Solution to Drive Success Across the Full Range of Online Services you Offer your Clients
 Today's interactive agencies
survive on their ability to quickly and successfully
deploy a staggering array of services to clients with
Internet-dependent businesses or those with significant
online channels. These services range in scope from
building and launching Web sites and other online presences,
to short-term, high-volume media buys, to full-service
online marketing.
Few interactive agencies find it cost-effective or scalable to
develop core competencies and supporting technologies in all or
even some the areas where they have to successfully perform. For
this reason, dependable partners and reliable ASP solutions are
an essential component of their business. Topica’s hosted
solution (ASP) provides an essential set of tools and services
for interactive agencies realizing this need. They are:
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Many Clients: One Solution
For interactive agencies conducting ongoing online marketing on
behalf of their clients, Topica’s solution provides one simple
interface through which the agency can manage hundreds of
clients. All of Topica’s core functionality is available and
discrete per client: each client can have its own branding,
database, PBA programs, conversion tracking, lists, campaigns,
forms, templates, reports, and more. Whether your agency has
hundreds of clients or a dozen, the power and convenience of
Topica’s solution are compelling.
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State-of-the-Art Conversion Tools
For interactive agencies buying media for their
clients, the key word is "conversion"
Never mind the clicks, opens, page views, etc. -
the question is, how many actual customers can
you deliver? While a wide variety of good performance-based
ad vehicles exist today to generate leads for you,
very few of them provide tools to turn those clicks
or email addresses into paying customers. Our capture
forms take new leads directly into your Topica database.
Targeted autoresponders then help turn these leads
into customers. Topica conversion
tracking technology provides precise reporting
on your conversion rates, proving to your clients,
“yes,” you can deliver customers. |
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Data Capture and Email Marketing for New Web Sites
No modern web site is complete without a strategy
and technology for soliciting and capturing email
addresses (and other information), and storing this
essential information in a flexible database where
it can be analyzed, segmented and effectively marketed
to by email. Topica provides a complete and robust
set of data
capture and email
marketing tools that can be easily installed
by agencies developing Web sites. Topica's solution
can be resold to the client as a service or managed
for them by the agency. |
Case Studies
Topica is already helping interactive agencies like yours deliver
more value to their clients. See our interactive agency case
studies below, or contact us today to see how we can help your
business grow.
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Topica makes it easy for our worldwide offices
to more efficiently and effectively communicate
with their clients and prospects on their own.
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James Taylor
Web Designer
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